Innovation is broken.
“You better start swimmin’ or you’ll sink like a stone
For the times they are a-changin”
Bob Dylan, 1964
Heritage brands are struggling to defend their space; budgets are being squeezed; changing tastes threaten the assumptions our brands are built upon.
Those who can unpick the puzzle will succeed; those who fail will be disrupted, and their business suffer.
Time is of the essence.