Vaping

The 4 lessons vape brands can learn from FMCG

The 4 lessons vape brands can learn from FMCG A war is being waged against the UK tobacco industry. The government has set its sights on achieving a smokefree nation by 2030; in 2016, they spent £4 million of taxpayer money on anti-tobacco marketing, and on the 17th of May 2017, branding was banned from packaging. The war is being …

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Beyond craft: What are the latest trends in the alcohol market?

Beyond craft: What are the latest trends in the alcohol market? Over the last few years, one word’s dominated the UK alcohol market – “craft”. Independent breweries and major distilleries have popularised alcoholic beverages that are high quality, created in small batches, use experimental flavours and focus on provenance. But what’s the current market focus? Can craft last? Where will …

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Cross border branding: How we speak to European audiences through design led innovation

Cross border branding: How we speak to European audiences through design led innovation When your business operates across national boundaries, some ideas…don’t translate well. Whether it’s the Vauxhall Nova – the name means “won’t go” in Spanish – or the Pepsi slogan that translates as “will bring your ancestors back from the dead” in Chinese, it’s all too easy for …

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Interview: Sara Mendez-Bermudez – head of European Brand Experience for People Against Dirty

Interview: Sara Mendez-Bermudez – head of European Brand Experience for People Against Dirty Sara Mendez-Bermudez is Head of European Brand Experience for People Against Dirty – the business behind eco-friendly home, fabric and personal care products, released under the Method and Ecover brands. Sara joined Rare’s Andrew Piper on the Solutions Stage at Millennial 20/20 in London earlier this month: …

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Is lack of diversity damaging your brand innovation?

Is lack of diversity damaging your brand innovation? In February 2017, Audi declared its support for ending the gender pay gap. It ran a US commercial featuring a young girl winning a downhill cart race. The end line was clear and powerful, “Progress is for everyone.” The commercial attracted millions of views and thousands of comments on YouTube. Tens of …

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The Kodak Moment: Why big brands are afraid of innovation (and why they shouldn’t be)

The Kodak Moment: Why big brands are afraid of innovation (and why they shouldn’t be) For international heritage brands, the rules of play have changed. Before the web, an established corporate business could grow slowly and strategically, spreading their global influence one region at a time. Today, best-laid plans and years of hard-fought expansion can be undone in months. Thanks …

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FMCG trends: Where next for healthy eating?

FMCG trends: Where next for healthy eating? What does “healthy eating” actually mean? Ten years ago, “organic” was the buzzword. Today, the focus is very much on “clean” ways of masticating. Now, though, there’s a whole host of healthy food trends making waves – and a generation of savvy, educated consumers who have the ability to make or break these …