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Design-led innovation in the service sector

Design-led innovation in the service sector Be honest: when you see the word ‘design’, what do you think? People often think of design as purely aesthetic; in truth, it’s practical too, a matter of form and function. The phrase “form follows function” is attributed to Victorian polymath William Morris, or modernist architect Louis Sullivan, or sometimes to Braun designer Dieter …

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Love it or hate it? Deconstructing Marmite as a brand

Love it or hate it? Deconstructing Marmite as a brand On October 13th 2016, Marmite-gate came to a head. The much loved (or hated) yeast extract forced a retail giant to accept its post-Brexit price hike following a frosty 24 hour standoff. OK, so it’s hardly a David versus Goliath story when Unilever, one of the world’s largest consumer-goods suppliers, …

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Getting down and dirty: Brand-building in the post-trust era

Getting down and dirty: Brand-building in the post-trust era Last week, we were fortunate enough to lead a panel on brand-building in the post-trust era at the London edition of innovation festival Millennial 20/20. Amidst a plethora of fast-moving international brands including Facebook, Airbnb, Swarovski and Vice Media, Rare Design were on hand to offer our take on brand-building in …

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In conversation with…Rupa Ganatra, co-founder of Millennial 20/20

In conversation with … Rupa Ganatra, co-founder of Millennial 20/20   Following the success of the maiden summit last year and a brilliant New York leg in March, Millennial 20/20 returns to London for another series of talks, conferences and drop-in sessions covering all areas of nexgen commerce. The Rare team are in attendance to listen in and, of course, …

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OTC, POS and on-shelf: The challenges and opportunities for consumer healthcare

OTC, POS and on-shelf: The challenges and opportunities for consumer healthcare Getting a product onto a buyer’s shopping list is easy. Getting them to purchase your brand? That’s the hard part. A beautiful brand story doesn’t always correlate with an over-the-counter, point of sale presence that generates business. Consumers only consider packaging in the last ten seconds before they commit …

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The brand manager’s guide to Millennial 20/20

The brand manager’s guide to Millennial 20/20 ‘Bringing together world-leading consumer brands and retailers to shape and realise the future of commerce.’ From the off, Millennial 20/20 gave itself some very big boots to fill. Having returned from the first of the 2017 summits in New York, we’re happy to report the event delivered on its promises – offering a …

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Food of the future: The next 50 years for FMCG

Food of the future: The next 50 years for FMCG Innovation is about the long view. To develop the stories and values of FMCG brands, we have to think about current trends and where they’ll take us in five, ten, or even fifty years’ time. This long-term trajectory helps a brand establish itself as future-proof and cutting-edge, and provides a …

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Why McDonald’s is taking their brand back to basics

Why McDonald’s is taking their brand back to basics “Werde, der du bist” (Or “Become who you are”) – Friedrich Nietzsche Last week, McDonald’s – a company worth more than $100 billion, with real estate under the Eiffel Tower and at Guantanamo Bay – came to a startling conclusion about its brand identity. According to the Wall Street Journal, after …