Whilst there aren’t fifty seven of these classic condiments, it’s a magic number in Heinz heritage
Our new design brought the large range together, all under the 57 masterbrand, creating a striking presentation at point of purchase, introducing consumers to the full range and enabling innovation and cross-sell opportunities.
– Total forty eight SKUs
– Multi-channel design:
Heinz Tomato Ketchup
Creating a new occasion for Heinz Tomato Ketchup. The iconic sauce is perceived as perfect for kids and chips.
A new recipe resulted in a thicker, richer sauce. Enhanced by seasoning and texture, the product naturally lends itself to ‘spooning’ rather than pouring, presented in a wide-necked, shallow jar. Great for grown ups, with steak, chicken (and chips).
Our design evolves HTK equity into a flavoursome, adult treat. Careful use of print on the shrink sleeve conveys quality and taste and a clear view of the product.
Heinz heritage products generally live long in the memory, but this collection of traditional Pickles was in need of a brand-focussed update to align it with the wider portfolio and enable it to compete with emerging and challenger brands. The category is performing well, with chefs and gastropubs looking to traditional recipes and condiments for inspiration. Our design explored the texture and integrity of ingredients, strong differentiation across the range and clear masterbrand signposting for the fixture.
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