Development of brand identity and packaging concept for Scholl, the leading brand in footcare.
The design was ‘engineered’ to deliver fully ownable packaging assets that signposted the brand at point of purchase and defined the category.
Our creatives sourced heritage packaging (the brand is +100 years old) to shape a design that is founded entirely on brand positioning. Every element is considered to have a role in promoting the brand. Nothing is generic. Product benefits, imagery and claims are structured to maintain consistency across +200 SKUs, using hierarchy guidelines.
Pack design moved the brand from an assortment of problem-solving products which lacked a coherent presence, to be redefined as the brand leader and category destination.
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