People_against_dirty

Interview: Sara Mendez-Bermudez – head of European Brand Experience for People Against Dirty

Interview: Sara Mendez-Bermudez – head of European Brand Experience for People Against Dirty Sara Mendez-Bermudez is Head of European Brand Experience for People Against Dirty – the business behind eco-friendly home, fabric and personal care products, released under the Method and Ecover brands. Sara joined Rare’s Andrew Piper on the Solutions Stage at Millennial 20/20 in London earlier this month: …

IMG_2266

Getting down and dirty: Brand-building in the post-trust era

Getting down and dirty: Brand-building in the post-trust era Last week, we were fortunate enough to lead a panel on brand-building in the post-trust era at the London edition of innovation festival Millennial 20/20. Amidst a plethora of fast-moving international brands including Facebook, Airbnb, Swarovski and Vice Media, Rare Design were on hand to offer our take on brand-building in …