Legitimate_Barbecue

Cross border branding: How we speak to European audiences through design led innovation

Cross border branding: How we speak to European audiences through design led innovation When your business operates across national boundaries, some ideas…don’t translate well. Whether it’s the Vauxhall Nova – the name means “won’t go” in Spanish – or the Pepsi slogan that translates as “will bring your ancestors back from the dead” in Chinese, it’s all too easy for …

Ella's Kitchen

Deconstructing series: how Ella’s Kitchen changed the face of the baby food industry

Deconstructing series: how Ella’s Kitchen changed the face of the baby food industry Take a detour down the baby food aisle of any UK supermarket and one name leaps out at parents and toddlers alike: Ella’s Kitchen. Ten years ago, the shelves – and indeed the industry – looked very different indeed. Back in 2004, Ella’s Kitchen – now the …

Haagen Dazs rum and raisin

‘Deconstructing’ series: How Häagen Dazs rewrote the rules on ice cream

‘Deconstructing’ series: How Häagen Dazs rewrote the rules on ice cream At Rare Design, we’re obsessed with innovation and admire brands that do it well. Häagen-Dazs, the world’s leading premium ice cream brand, ripped up the rulebook when they launched in 1961 and have used innovation to reap the rewards ever since. Häagen-Dazs, a brand synonymous with quality, used innovation …