Vaping

The 4 lessons vape brands can learn from FMCG

The 4 lessons vape brands can learn from FMCG A war is being waged against the UK tobacco industry. The government has set its sights on achieving a smokefree nation by 2030; in 2016, they spent £4 million of taxpayer money on anti-tobacco marketing, and on the 17th of May 2017, branding was banned from packaging. The war is being …

Three_protein_bars

FMCG trends: Where next for healthy eating?

FMCG trends: Where next for healthy eating? What does “healthy eating” actually mean? Ten years ago, “organic” was the buzzword. Today, the focus is very much on “clean” ways of masticating. Now, though, there’s a whole host of healthy food trends making waves – and a generation of savvy, educated consumers who have the ability to make or break these …

Planking_in_supermarket

FMCG design cliches: And why they suck

FMCG design cliches: And why they suck Let’s face it – we all know that advertisers make their big bucks by selling a fantasy. The thing is, it always seems to be the same fantasy. No matter what the product, the same clichés get trotted out – tired old tropes that have very little bearing on reality. Consider the holiday …

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Plain packaging in FMCG: How soft and hard power can future-proof brands

Plain packaging in FMCG: How soft and hard power can future-proof brands FMCG merchandising is about visually seducing the consumer at point-of-sale (POS). Products vie for consumer attention with loud, smart or innovative packaging, and the challenge is to build a shelf-defining visual identity. But what if that identity was stolen away? That’s the challenge facing big tobacco. Recent regulations …

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Food of the future: The next 50 years for FMCG

Food of the future: The next 50 years for FMCG Innovation is about the long view. To develop the stories and values of FMCG brands, we have to think about current trends and where they’ll take us in five, ten, or even fifty years’ time. This long-term trajectory helps a brand establish itself as future-proof and cutting-edge, and provides a …

Ella's Kitchen

Deconstructing series: how Ella’s Kitchen changed the face of the baby food industry

Deconstructing series: how Ella’s Kitchen changed the face of the baby food industry Take a detour down the baby food aisle of any UK supermarket and one name leaps out at parents and toddlers alike: Ella’s Kitchen. Ten years ago, the shelves – and indeed the industry – looked very different indeed. Back in 2004, Ella’s Kitchen – now the …

Haagen Dazs rum and raisin

‘Deconstructing’ series: How Häagen Dazs rewrote the rules on ice cream

‘Deconstructing’ series: How Häagen Dazs rewrote the rules on ice cream At Rare Design, we’re obsessed with innovation and admire brands that do it well. Häagen-Dazs, the world’s leading premium ice cream brand, ripped up the rulebook when they launched in 1961 and have used innovation to reap the rewards ever since. Häagen-Dazs, a brand synonymous with quality, used innovation …