Legitimate_Barbecue

Cross border branding: How we speak to European audiences through design led innovation

Cross border branding: How we speak to European audiences through design led innovation When your business operates across national boundaries, some ideas…don’t translate well. Whether it’s the Vauxhall Nova – the name means “won’t go” in Spanish – or the Pepsi slogan that translates as “will bring your ancestors back from the dead” in Chinese, it’s all too easy for …