Historical Pharmacy Counter Medical Counter Pharmacy

OTC, POS and on-shelf: The challenges and opportunities for consumer healthcare

OTC, POS and on-shelf: The challenges and opportunities for consumer healthcare Getting a product onto a buyer’s shopping list is easy. Getting them to purchase your brand? That’s the hard part. A beautiful brand story doesn’t always correlate with an over-the-counter, point of sale presence that generates business. Consumers only consider packaging in the last ten seconds before they commit …