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Design-led innovation in the service sector

Design-led innovation in the service sector Be honest: when you see the word ‘design’, what do you think? People often think of design as purely aesthetic; in truth, it’s practical too, a matter of form and function. The phrase “form follows function” is attributed to Victorian polymath William Morris, or modernist architect Louis Sullivan, or sometimes to Braun designer Dieter …

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Love it or hate it? Deconstructing Marmite as a brand

Love it or hate it? Deconstructing Marmite as a brand On October 13th 2016, Marmite-gate came to a head. The much loved (or hated) yeast extract forced a retail giant to accept its post-Brexit price hike following a frosty 24 hour standoff. OK, so it’s hardly a David versus Goliath story when Unilever, one of the world’s largest consumer-goods suppliers, …

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Food of the future: The next 50 years for FMCG

Food of the future: The next 50 years for FMCG Innovation is about the long view. To develop the stories and values of FMCG brands, we have to think about current trends and where they’ll take us in five, ten, or even fifty years’ time. This long-term trajectory helps a brand establish itself as future-proof and cutting-edge, and provides a …

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Pet food innovation trends for 2017

Pet food innovation trends for 2017 Modern pets (or, rather, their owners) are more discerning than ever. The last decade has seen the pet food industry grow at a phenomenal rate, driven by both a burgeoning pet population and their owners’ unquenchable desire to spoil them rotten. In the US pet food industry, growth has been focused very much on …

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The innovation-profit equation (no numbers needed)

The innovation-profit equation (no numbers needed) Innovation agencies, we have a problem. How many times have you tried to justify innovation to a headstrong client? How do you answer when a client says they love your work but can’t see the ROI? And how many accounts have you lost in lean periods, because your client sees brand innovation as an …