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Love it or hate it? Deconstructing Marmite as a brand

Love it or hate it? Deconstructing Marmite as a brand On October 13th 2016, Marmite-gate came to a head. The much loved (or hated) yeast extract forced a retail giant to accept its post-Brexit price hike following a frosty 24 hour standoff. OK, so it’s hardly a David versus Goliath story when Unilever, one of the world’s largest consumer-goods suppliers, …