Historical Pharmacy Counter Medical Counter Pharmacy

OTC, POS and on-shelf: The challenges and opportunities for consumer healthcare

OTC, POS and on-shelf: The challenges and opportunities for consumer healthcare Getting a product onto a buyer’s shopping list is easy. Getting them to purchase your brand? That’s the hard part. A beautiful brand story doesn’t always correlate with an over-the-counter, point of sale presence that generates business. Consumers only consider packaging in the last ten seconds before they commit …

Ella's Kitchen

Deconstructing series: how Ella’s Kitchen changed the face of the baby food industry

Deconstructing series: how Ella’s Kitchen changed the face of the baby food industry Take a detour down the baby food aisle of any UK supermarket and one name leaps out at parents and toddlers alike: Ella’s Kitchen. Ten years ago, the shelves – and indeed the industry – looked very different indeed. Back in 2004, Ella’s Kitchen – now the …

Haagen Dazs rum and raisin

‘Deconstructing’ series: How Häagen Dazs rewrote the rules on ice cream

‘Deconstructing’ series: How Häagen Dazs rewrote the rules on ice cream At Rare Design, we’re obsessed with innovation and admire brands that do it well. Häagen-Dazs, the world’s leading premium ice cream brand, ripped up the rulebook when they launched in 1961 and have used innovation to reap the rewards ever since. Häagen-Dazs, a brand synonymous with quality, used innovation …