Planking_in_supermarket

FMCG design cliches: And why they suck

FMCG design cliches: And why they suck Let’s face it – we all know that advertisers make their big bucks by selling a fantasy. The thing is, it always seems to be the same fantasy. No matter what the product, the same clichés get trotted out – tired old tropes that have very little bearing on reality. Consider the holiday …

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Plain packaging in FMCG: How soft and hard power can future-proof brands

Plain packaging in FMCG: How soft and hard power can future-proof brands FMCG merchandising is about visually seducing the consumer at point-of-sale (POS). Products vie for consumer attention with loud, smart or innovative packaging, and the challenge is to build a shelf-defining visual identity. But what if that identity was stolen away? That’s the challenge facing big tobacco. Recent regulations …

Historical Pharmacy Counter Medical Counter Pharmacy

OTC, POS and on-shelf: The challenges and opportunities for consumer healthcare

OTC, POS and on-shelf: The challenges and opportunities for consumer healthcare Getting a product onto a buyer’s shopping list is easy. Getting them to purchase your brand? That’s the hard part. A beautiful brand story doesn’t always correlate with an over-the-counter, point of sale presence that generates business. Consumers only consider packaging in the last ten seconds before they commit …

Ella's Kitchen

Deconstructing series: how Ella’s Kitchen changed the face of the baby food industry

Deconstructing series: how Ella’s Kitchen changed the face of the baby food industry Take a detour down the baby food aisle of any UK supermarket and one name leaps out at parents and toddlers alike: Ella’s Kitchen. Ten years ago, the shelves – and indeed the industry – looked very different indeed. Back in 2004, Ella’s Kitchen – now the …

Haagen Dazs rum and raisin

‘Deconstructing’ series: How Häagen Dazs rewrote the rules on ice cream

‘Deconstructing’ series: How Häagen Dazs rewrote the rules on ice cream At Rare Design, we’re obsessed with innovation and admire brands that do it well. Häagen-Dazs, the world’s leading premium ice cream brand, ripped up the rulebook when they launched in 1961 and have used innovation to reap the rewards ever since. Häagen-Dazs, a brand synonymous with quality, used innovation …