From idea to output in 10 days.  First, sourced relevant publicly available data on the topic of naturals.  Then we used DAN, our Data Analysis and Natural Language Processing system, to read the data, understand sentence structure and explore lateral, conceptual word associations. Once this was complete we ran key word searches linked to Naturals; the output of which was an extensive word and image bank which we used to create three opportunity platforms which formed The Intelligent Brief™. The final stage was to design different branded concepts and adcepts for each platform